Putting All the Pieces Together - Part 1

How do you put all the pieces together when you don't know what the pieces are?

I've attempted to build a few businesses in the past but I failed miserably before I even started because I was never told what I needed to know in order to be successful.

This time around I decided that I had to take responsibility for my own business. My mentor, although a good guy, can't possibly be held responsible for my business. Regardless of promises made prior to signing up. Afterall he has his own team to build. The very first piece of the puzzle is to take responsibility for your own business.

The next piece is to know the company and it's policies and procedures inside and out. You must know every aspect of your business and this includes the P&P. In the policy and procedures document that every company has you will learn what you need to know in order to stay compliant with the company. Read this document entirely. Write down any questions that come up and then consult the company's website FAQs. Any questions you may have left should be directed to your sponsor. Any questions that your sponsor cannot answer need to be submitted to the legal or compliance departments.

It's important for you to give at least 2 weeks for these departments to respond to your question. You are not the only person asking questions and they respond in order of receipt. This also means that if the way you build your business will be impacted by the answer then you need to wait for the answer and move forward in your business with the things that you already know are in compliance.

Now it's very easy to get the attitude of, "It's my business and I'll do what I want!" but please understand this attitude may cost you your business. Even major fast food restaurant franchisees have to comply with the corporate office's regulations. It's only to protect both the company and your business.

Another piece of the puzzle is marketing/advertising. Please understand that this one piece contains lots of smaller pieces. When you put all or most of these pieces together you will find that your business starts to grow with little help from you. You must first check to see what marketing/advertising materials are already available so you don't re-invent the wheel. Then you must submit your own materials to the right department for approval before using them. Besides submitting your marketing/advertising material to the parent company may result in your material being used company wide..

As I said earlier there are a lot of smaller pieces to the marketing/advertising piece. Here are a few of them:

* Email blasting with autoresponder
* Leads for cold calling
* Lead capture pages (aka landing or splash pages)
* Ezine ads
* Newspaper / classified ads
* Free For All link sites
* Search Engine submission / optimaztion
* Personal Website
* Blogs
* Articles
* Joint Ventures
* Viral Marketing

The list goes on but the above are most used. Now when you start looking into all of these it's easy to get confused. I mean which company offers the best service for the price? How do you know the leads you're purchasing aren't just recycled lists that everyone else has gone through also? The questions can gone forever.

The short answer is this....your sponsor should be sharing with you everything he/she is using that has worked for them complete with costs involved. This should be part of the team training process. Let's face it - you can't sign up for a business and expect to have people knocking down your door while you continue to do nothing. We also need to understand that the entire reason that Network Marketing works is because when someone in our team experiences growth, so do we.

Why aren't sponsors sharing their marketing/advertising strategies with you? Great question, I'm glad you asked...You'll have to read part 2 of this article to find out the answer.
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Eugene Rivera is an internet marketing protégé. He is the webmaster of Secrets of Online Success. Learn about all the money making techniques to achieve success on the Internet. Click on our webpage at http://www.secretsofonlinesuccess.info
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