Focus is the Key to Profits

Does it pay to do more with less and focus more?

Focus is the key to your profits!

Look at one of my favorite examples: Ray Kroc, founder of McDonald’s.

Ray used to get asked, “When are you going to diversify?” He had a great answer for this question: “We will diversify into new businesses other than this one-pattern hamburger shop as soon as all of the restrooms in all of the McDonald’s are all working properly and are cleaned at the same time.”

He would go to a McDonald's every day with his wife, and his wife would come out of the lady’s room and say, “Dear, you can’t diversify yet.”

Speaking of restrooms, the ones in most gas stations are disgusting most of the time.

There was one gas station in Phoenix, Arizona, where the gas was more expensive than anywhere else in town and people were lined up six and eight blocks to get gas.

What was their secret?

The gas company turned around 180 degrees and used the 99/1 percent axiom. All you have to be is 1 percent different and it’s all the difference in the world.

What they did was make the bathrooms three times as big. They made them immaculate, they had art on the walls; they had nice-smelling toilet paper. They had a man on the outside inspect the restrooms after every customer to make sure that when you went in and out, the restroom was always immaculate—both the men’s and the women’s. Everybody went to this station not to get gas, because gas is a commodity, but because it had a clean restroom that was safe for you and your kids. People would line up and pay the most ever for gas. The focus was now on the customer, and a 1% difference changed their results 99%.

A change in focus can always make a difference.

The question is “What is your focus?” in that you have to be challenged to leverage your business 10 times, 100 times, 1,000 times, or a million times. It’s not just Ray Kroc doing McDonald’s; it is you.

You just need to choose one thing that you are going to do better than anybody else on the planet. You and everyone in your business are going to be completely focused on just one thing.

I have a good friend who moves big money in the venture capital space and he tells me that focus is the only reliable indicator of future profitability. The company that knows what business it is in and devotes more resources to that area than anyone else will have the highest profitability.

Focus is the only reliable predictor of future profitability!

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Eugene Rivera is an internet marketing protégé. He is the webmaster of Secrets of Online Success. Learn about all the money making techniques to achieve success on the Internet. Click on our webpage at http://www.secretsofonlinesuccess.info

Success - It's Never Too Late

Ray Kroc, the founder of McDonalds, was over fifty when he started making money. Kroc was a paper cup salesman who obtained the marketing rights to a multi-mixer invented by Earl Prince. He criss-crossed the US for seventeen years selling these mixers until he met up with the McDonald brothers. Dick and Mac McDonald ordered eight of his mixers and had them churning away all day.

Kroc was entranced by the effectiveness of the McDonald's operation and started thinking about building McDonald's restaurants all over the US. He thought he could then sell more multi-mixers. The McDonald brothers weren't too keen to the idea so they franchised the restaurants to Kroc. He ultimately bought out the McDonald brothers and as they say - the rest is history.

Ray Kroc's belief in himself was unshakeable, as he noted later - "I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland." Kroc didn't allow his age or his physical condition to hold him back. If you have negative beliefs about yourself that are holding you back, here's a way to change them.

Your subconscious will always attempt to move away from pain and towards pleasure. So start to associate massive pain to your negative belief. Think about how it will hold you back and stop you achieving what you're trying to achieve. Think about how miserable you'll feel if you don't even try.

Old people rarely regret what they've done in their life but they do regret what they haven't done. So think forward to when you're 75 or 80 years of age and imagine how you'll feel if you've never tried.

Then start to think of the pleasure you'll receive in fulfilling your beliefs. Think about how good you'll feel when you achieve what you set out to do. If when you're older you look back and think about things you didn't achieve, at least you'll be able to say - "I tried, I gave it my best shot and I didn't sit on the sidelines."

Thing Big! The level of your success will be determined by how much you believe in yourself. If you think small and expect small achievements - that's what you'll get. If you think big then you're more likely to have big successes.

Thinking big and having big expectations are often easier, and no more difficult, than having small plans and small expectations.

The psychologist Abraham Maslow said - "If you deliberately plan to be less than you are capable of being; then I warn you that you will be unhappy for the rest of your life. You will be evading your own capabilities, your own possibilities."
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Eugene Rivera is an internet marketing protégé. He is the webmaster of Secrets of Online Success. Learn about all the money making techniques to achieve success on the Internet.