5 Critical Facts To Pay Per Click Success

Pay-Per-Click (PPC) advertising is a good supplement to natural search engine optimization, IF you keep a few tactics straight.

1. Choose the right search terms. If you go after the broad phrases and terms, you'll pay top dollar. Strive for more descriptive and specific search terms that reflect your products or services.

2. Map out a strategy. Don't go after every possible keyword or phrase. Target your online ads around business priorities--such as seasonal purchases, your most profitable products and services, etc.

3. Use bid management software. Software can regulate your bids and turn off keywords. You might be interested in clicks during business hours; you might not want to pay for those clicks at 1 a.m. (There’s less of a chance that it's a business prospect at that time of night).

4. Write effective ads. Google, Yahoo! Searching Marketing and other services have limits on characters per line. With Google, it's tough not to push the limits because space is so narrow. With Yahoo! Search marketing, focus on getting your message across without consuming every character. Long ads may discourage people from reading them.

5. Test. Test. Test. Try different keywords, ad copy, landing pages and calls to action. Put your budget - whatever size it is - to the best use after effective evaluation.

The Search Engine Marketing (SEM) Industry is estimated to reach $23 billion by 2010. The vast majority of SEM investment in the coming years will involve pay-per-click. We applaud the SEM vendors and companies who can prepare a coherent plan that produces outstanding conversions. But for all the clicks and conversions via pay-per-click, many SEM players will miss the lead generation that natural SEO offers through greater Internet acceptance and traffic.

The fact is that people are far more likely to click on a natural listing. Studies show that about 60%-70% of the links people click on are organic, not the PPC variety. Again, be careful how you spend your online advertising dollars. Make them work for you!


Eugene Rivera is an internet marketing protégé. He has been the webmaster of True Web Success for the last 15 years. Go to http://www.secretsofonlinesuccess.info

How To make Money w/ Google Adwords

Can you really make money from this?

Late 2003, I think was the first time an eBook popped up that claimed that one could make money from Google Adwords. The main method that was revealed involved combining Google Adwords and the Clickbank affiliate program, to make money, online, everyday almost on autopilot.

Please allow me to very quickly outline how you can make money on the internet, using this system. Here are 2 things you need to get started...

1) You need a Google Adwords account. => http://adwords.google.com/

2) You also have to sign up as a Clickbank affiliate => http://www.clickbank.com/

Ok, so how does it work? Well, you simply go to clickbank.com and on the main page you click on "Promote Products" on the right. You will be taken to the index page of all products being sold via Clickbank. Each product is listed with a short description and the percentage you make as an affiliate.

Just select the product you wish to promote, grab your affiliate promotion URL, by clicking on the [earn 50%]. Your personal affiliate link will pop up, just copy and paste that, into a text editor like notepad. The next thing I like to do is visit the main sales page of the product I have selected, and select some benefits from the sales copy, I can then use these to write my Google Adwords Ad.

Alright then, how do you write your Ad? The general profitable Google Adwords format that has seemed to work for many is like this. Line one your heading ask a question, line two mention a feature of the product or eBook, line 3 give a benefit, then line 4 your websites address goes there.

Once you have selected your budget and you submit your ad, it will probably start showing on the Google network within the next 10 minutes. When searchers see your Google ad, they click on it and Google will charge you for every click, according to how much you bid on a particular keyword. If the searcher who clicks on your ad, then goes ahead and buys from the site, you will receive the respective commission from Clickbank, and you can check your earnings when you login to your clickbank account.

However, there are 2 things to watch out for... Your Return on Investment (ROI) and your Click through Rate (CTR). The ROI helps you determine how profitable your Google Ad is, when you subtract the cost of running your ads from the amount earned in your clickbank account. The CTR helps you fine tune your ad so you can increase the number of people clicking on it especially if its a profitable ad, if more people are clicking on the ad itself it would probably result in an increase in your affiliate income. In Conclusion... You can also use Google Adwords to promote your own websites and other non clickbank products too, you just need to adopt and adjust the system I have outlined above.


Eugene Rivera is an internet marketing protégé. He has been the webmaster of True Web Success for the last 15 years. Learn how to get Google ads for free and maximize your pay-per-click advertising. Visit our webpage at http://www.secretsofonlinesuccess.info and start driving unlimited targeted traffic to your website everyday usually with little or no effort on your part.