Online Marketing - A Beginner's Guide to Making Noise Online

As an online business owner, you should be aware of the huge marketing potential of the Internet. Like everyone else, you probably use the Internet as a valuable resource when deciding where and how you're going to spend your money. Clearly, times have changed; the Internet is now the most important marketing tool for businesses of all sizes.

But, have you ever Googled the service your business provides? If so, was your business near the top of the search results, or were you buried below pages and pages of larger companies? If your answer is the latter, then you might have wondered how to elevate your business in the search results.

The most efficient and budget-friendly solution is article marketing. With this strategy, the market size of your small business can grow even larger than that of the big companies.

You probably already have your website -- maybe you love it, and you can't understand why it doesn't get more visitors -- but the most well-designed website in the world attracts no visitors if it makes no noise. Article marketing is the perfect way to generate a buzz for your business, and to move up in the search results.

But where to begin?

It's easy. You're an expert in your field, correct? If not, you'd probably be doing something else. Your field is your area of expertise, and you know everything about everything. Why not use this as a marketing tool?

Write an article. Write two articles, or fifty. The more, the better. You're intelligent, you can write well -- use this. Write articles that everyone in your field will wish they'd written. Use research, if necessary; simply make it interesting, and make it informative.

In a moment, I'll tell you how to put these articles to lucrative use -- but first, there is one condition: These articles should not be advertisements for your business. These articles should be written solely to inform your potential customers of things they should know about. Yes, They should also know about your specific business, but we'll get to that.

After you have an article or two, or 50, search Google for "article marketing," and sign up for an article distribution service. After you've signed up, submit your articles -- but think carefully about how you want to categorize them. When asked to select categories for your articles, imagine the terms that your potential customers are likely to search for. If you pick the right categories, customers will have no problem finding you.

Once you've submitted your articles, it's likely that the service will suggest revisions and changes to your work. Don't be offended; these folks know what they're talking about. Take their suggestions seriously. Remember, while the quality of your articles is important, you are working to increase the market size of your small business, and these services are only trying to help.
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Eugene Rivera is an internet marketing protégé. He is the webmaster of Secrets of Online Success. Learn about all the money making techniques to achieve success on the Internet. Click on our webpage at http://www.secretsofonlinesuccess.info
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Can You Really Create Autopilot Profits and Make Money On The Internet?

One of the greatest challenges on the internet is finding a way to completely automate the process to make money online without going broke.

The good news is that it is possible to create a totally, turn-key program that allows the average person, with little or no marketing experience, to generate a five figure monthly income online.

Most people who try to break into online marketing have a difficult time doing it.

Having done it myself, I can understand how they feel. It's easy to get sidetracked by stuff that isn't important. It's easy to feel overwhelmed. It's very easy to think you're not smart enough to do it.

One of the primary keys to online business success is having the right income generators on the front end of your business. Even if you build a large list of qualified people, your success is entirely dependent on having the right product offer(s) and the ability to generate instant significant cash flow.

Having only one product for your business is like a car dealer trying to sell your only white cars. What if they like red cars or blue cars? Having multiple quality products you can offer will ensure that you can properly monetize your list of prospects.

Income streams take on many different flavors:

1) Affiliate Programs

Affiliate marketing allows you to start making money online without having to create any products or services of your own. Instead, you market other people's products and services. Affiliate marketing is great because it is so fast and easy to get going. You can literally be in business for yourself, marketing products as an affiliate in a matter of minutes. Now, actually getting sales and making money as an affiliate marketer may not be quite as easy but it's not exactly hard either.

2) Marketing Information Products

This is the favorite of many and definitely one of the best ways to make a lot of money online. Creating and selling your own information product such as an ebook can make you a lot of money in a relatively short amount of time. Once you have created and started marketing your product, it can be sold over and over again for years. The best part is that you make 100% of the money from sales and your customers can download the ebook as soon as they buy it, so you don't have to worry about any inventory or shipping costs.

3) Marketing Your Own Products

This requires a little more work and planning but you can easily hire someone through Rent-A-Coder, eLance or Guru to take your idea for a product and create it in a short period of time for less than you think. Developing your own product gives you the ultimate in control and freedom.

4) Reoccurring Income Generators (membership sites)

This is often an overlooked income stream in making money online and is one of the most important; the ability to generate residual income on a monthly basis. By either being an affiliate of or creating your own membership website you can participate in this very critical income stream.

Most online marketing gurus will tell you (over and over and over) that the one of the key ingredients for success in making money online is in building a large qualified list of prospects.

Succeeding in online marketing means being able to attract massive numbers of qualified prospects and get them to "opt-in" to your offer. This is where most people ultimately fail in their attempt to build a successful and profitable online business.

Google Adwords, ezine advertising, online classified ads, blogs, article writing, the list goes on and on. It's all overwhelming for most folks trying to figure the best way to drive traffic to their website and build their list.

Doing that requires that you have the right tools and programs to not only show you how to do it but also to be able to automate the process so that you aren't spending 12 hours a day sitting in front of your computer trying to make it all work.

In conclusion, you can make huge sums of money online, allowing you to quit your job to work from home for yourself. However, it requires you to learn the necessary information to work it effectively and put in an adequate amount of time and effort. Making money online is not easy, but it's not exactly hard either. It can definitely be done!
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Eugene Rivera is an internet marketing protégé. He is the webmaster of Secrets of Online Success. Learn about all the money making techniques to achieve success on the Internet. Click on our webpage at http://www.secretsofonlinesuccess.info
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Preparing Your Home Business For Operations

After you have conducted all the research and have come to a final decision about the business you wish to operate from your home, you need to prepare your home for the operation of a business. The first thing you want to do is an inventory of equipment you already own that you will need to operate your business. By taking this preliminary inventory, you avoid buying things you do not need as well as missing things that you do not already have.

You certainly do not want to start operating under the premise that you have everything you need only to find something missing. Another important aspect of preparing for your home business and even more important that your equipment inventory is in a designated area to work. Depending on the type of business, you may need a small private area to use as an office or you may be able to utilize space that is already being used.

If you do not have an extra room that you can use, consider partitioning the area you already have to afford privacy when you need to work. This will work better than an open area as it will send the message to other family members that you are working and not available for conversation or other non emergency interruptions. By developing this concept from the start, you avoid the delay that is caused when friends find out you are working at home and think you can socialize any time of the day.

You need to develop your own time frame so that you know what you need to do and during what time of the day or night. Depending on the type of business, you may be able to operate only during normal business hours but that is not true of all home businesses. You must be prepared for the possibility that you will not be able to operate a 9 to 5 business all of the time. While you are developing your business, you will probably find that you are working 12 to 16 hours a day but that will slow down after you have everything in place.

The most important thing you need to do when preparing your home for business operations is having all of your legal and tax information completed. Although you may not need to file taxes until you start making money. You may want to have everything in place from the beginning. You also want to have an account, attorney and tax advisor either on retainer or available for any questions you have or any forms or other business related issues that you need prepared. Remember, once your business begins making a profit, you will not have the time to start looking for the professionals to help you, so its important to include that in your pre operational preparations.
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Eugene Rivera is an internet marketing protégé. He is the webmaster of Secrets of Online Success. Learn about all the money making techniques to achieve success on the Internet. Click on our webpage at http://www.secretsofonlinesuccess.info
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Using Google Adwords To Make Money With Your Busbiness

With any online business the main key to success is generating targeted traffic for your website. There are a number of different ways you can go about doing this, however everyone wants to see fast results, and the only way to achieve such results is to spend money on advertising. Probably the most fastest way to bring in high quality targeted traffic to your website would be Google Adwords.

For those that of you that do not know what Google Adwords is its a place you join and pay money for your ads to be shown on the side of Google for keywords you pick. The keywords you choose are targeted around your business and product which results you in receiving highly targeted traffic.

Now picking your keywords to use can be very difficult especially if you are in a very completive business. Some keywords could get up to has high as a dollar or more per click. You would probably want to stay away from those keywords, and stick to the cheaper ones that are more targeted. If you can pick high targeted keywords you will increase your ROI. So how much should you spend for each keyword? Well each keyword will be different. It all really depends on how popular the word or word phrase is. That is why if you can be as specific as you can the cost for the keyword will greatly come down.

I usually tell people not to spend no more then 35 cents per click for any given keyword. However sometimes that just is not possible if your targeting very popular keywords.

Now lets go over a few steps you need to take to setup a Google Adwords account.

1. Create a account with Google Adwords

2. Login and create a ad campaign

3. Fill out your title and description using a catchy headline that stands out along with a good ad body

4. Now choose very targeted keywords that relate to your business

5. Set a daily budget as well as a CPC cost per click for your keywords

Once you do those five steps you will have your very first Google Adwords campaign setup and ready to go. You can also make other ad groups if you choose to do so. Doing this will allow you to target other keywords that also relate to your business or product. Remember PPC pay per click will be your fastest way to draw high quality traffic to your website. So if your looking for fast result then this is your answer.
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Eugene Rivera is an internet marketing protégé. He is the webmaster of Secrets of Online Success. Learn about all the money making techniques to achieve success on the Internet. Click on our webpage at http://www.secretsofonlinesuccess.info
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Giving Your Kids A Job

If it is summer time or if your children have a break from school you might find yourself wanting to give them a job in your home business, whether it is to keep them busy, keep them out of trouble or to get them interested in your home business. No matter what the reason is for you wanting your children to be involved, there are many things that you should think about before you do this, to make sure that you are doing it for the right reasons and so that it does not backfire on you.

Right Reasons

Sometimes it is hard for us to think about why we want our kids to help us. If your children show no interest in your home business, you might feel bad about this and you might be tempted to force them to work for you so that they get interested. Remember that this is something that hardly ever works. If you are doing something that your children simply are not interested in, forcing them to work for you is going to backfire and you are going to find that the children are even less interested in it. It might be something that you have to let go.

On the other hand, if your children have shown an interest, asking them to work for you when they have free time might be a great way to teach them about responsibility. You have several options here if this is why you want them to work for you. First of all, you can use this time to teach them about money by giving them a paycheck. This should, of course, be dependant on the amount of time they put in at your home business and how well they perform the chores that you ask them to do.

No matter what, you should never give your kids something to do that will mess up the entire business. Remember that no matter how responsible your kids seem to be, they are still kids and because kids are going to be kids, things are going to happen that you might not have any control over. Give them small tasks and give them tasks that you can either do yourself very easily or that will not matter much if they do not get it done.

Do not tell your kids this because making them feel important is part of teaching them to be responsible. You want to be sure that they think they are a very integral part of the business, yet you want to make what they do less stress on you so that if something goes wrong with what they are supposed to be doing, they have not messed up a huge part of your business and you do not have to take it out on them.
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Eugene Rivera is an internet marketing protégé. He is the webmaster of Secrets of Online Success. Learn about all the money making techniques to achieve success on the Internet. Click on our webpage at http://www.secretsofonlinesuccess.info
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Easy Mistakes to Make in Home Business

Running a home business is very much about fulfilling your dreams. But it's also hard work and study. The more quickly you figure out what will make your business appear professional, the more likely you are to succeed.

Some mistakes are easy to see once you know about them. Using a free host, for example, especially without your own domain name. With hosting and domain names being so cheap, there's no excuse to skimp on this.

There are plenty of other mistakes you can make with regards to a website. Poor design. Graphics that aren't related to your business. Overuse of graphics.

Audio is becoming more popular, as is video, but wise use of these is important. Some sites like to have their audio or video start on load. The trouble is that many people won't want to hear it, and many will click away quickly. Better in most cases is to allow visitors to start the audio or video.

Another mistake that is far too easy to make is to not pay enough attention to your customers, especially if they are contacting you through email. Emails should be answered within about 24 hours in most cases, 48 hours at the outside. But it's easy to let them slide and to take care of things later.

Failing to keep in contact with your customers is also a mistake. People who have bought from you once are more likely to buy from you again. Email makes this highly affordable. Collect your customers email addresses and respect them. Contact them when you have something relevant to send.

One of the most challenging mistakes to correct can be knowing when to keep giving information rather than trying to get the sale. There's a point at which people just want to buy, not read through still more information. The easier you make it to buy, the more likely people are going to buy when they are ready. Make it hard and they'll buy from someone else.

On a more personal level, making sure you manage your time well and are realistic about the time you can spend on your home business is extremely important. You do not want to take on more work than you can keep up with. This is a very easy mistake, and is why it is important to learn when to hire help.

You are going to make mistakes in business. Everyone does. But how you cope with your mistakes and how you learn from them will help to determine how well you will do in business.
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Eugene Rivera is an internet marketing protégé. He is the webmaster of Secrets of Online Success. Learn about all the money making techniques to achieve success on the Internet. Click on our webpage at http://www.secretsofonlinesuccess.info
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7 Amazing Ways To Make Your Internet Home Business Idea More Profitable

Anyone who starts an internet home business idea has high hopes for success. Many feel that with just a few simple ads the business will boom and take off into a major business. However, many find that customers are actually few and far between when it comes to an internet based business idea. With the following tips you can help to market your internet home business idea and turn it into a success.

1. Brand your name and business. You can easily do this by just writing articles and submitting them to e-zines or web sites for republishing. When people see your home business idea consistently they will become more curious and eventually will click through to your offer.

2. Remember to take a little time out of your day or week to brainstorm. New ideas are usually the difference between business success and failure. The more time you spend online promoting your home business idea the more ideas that you will find. Some you might not be able to take advantage of right away because of time or money. In that case create a swap file, or but the site you find into your favorites so that you can come back to it when you are ready to put that idea into motion.

3. Model yourself after other successful businesses or people. I'm not saying out right copy them, but practice some of the same habits that have made them succeed. One idea is to look up their website in one of the major search engines and find out who they are linking to, or where they are submitting their articles, that should give you some more ideas as to where you could be linking to, or submitting articles yourself.

4. Take risks to improve your business idea's reach. Sometimes businesses don't want to advertise unless it's free, sometimes you have to spend money to get results. Make sure that before you do this, you set a monthly budget and stick to it! It's common to hear about people overspending unnecessarily and running up huge credit card bills. Maximize your advertising budget and don't go broke like the big web sites. All you need is a small group of loyal customers to sell back end products.

5. Include emotional words in your advertisements. Use ones like love, security, relief, freedom, happy, satisfaction, fun, etc. The goal is to make your offer sound so great that the person cannot wait to receive it. But never so great that he or she does not believe your ad, or trust you.

6. Make people feel like it's their idea to buy, they will be less hesitant. Tell them in your ad "You're making a smart decision for buying our product". Tell people what they're thinking and feeling as they read your ad. Most people will actually do it. Your statements should help sell your product.

7. Out source part of your workload. You'll save on most employee costs. You could out source your secretarial work, accounting, marketing, etc. If writing is not your area of exptise then get an expert to write your ad copy for you.
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Eugene Rivera is an internet marketing protégé. He is the webmaster of Secrets of Online Success. Learn about all the money making techniques to achieve success on the Internet. Click on our webpage at http://www.secretsofonlinesuccess.info
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