Showing posts with label ppc advertising. Show all posts
Showing posts with label ppc advertising. Show all posts

Tuesday, August 12, 2008

Finding Keywords Straight From The Bank...


I still remember the day I read about this strategy in an excellent newsletter and was blown away. I went straight to my computer and started using what I learned and I was amazed at how much money you can make!

I had found golden keywords straight from the bank(keyword finder services)

What keywords? MISspelled keywords. That’s right – You can actually find profit in something people are doing “wrong.” Any time someone spells a word wrong on the internet, You stand to make a hefty profit!

What are misspelled keywords?

Misspelled keywords are words that are frequently misspelled by searchers on search engines. An example would be to type "intrenet" instead of "internet" - you would be surprised as to how many times misspelled keywords appear.

Why to use them?

Misspelled keywords can be very profitable because there is little competition against them and they still bring very targeted traffic. Optimize for them because others likely are not. Also, use pay per click with them because most other are not!

What are some of the advantages?

There are many advantages of using misspelled keywords, here are a few:

Little competition - most are focusing on the competitive "correct spelling."

High searches - most make the same spelling mistake and many make the mistake so you still have a high number of searches.

Easier to work with - because of less competition these words are easier to optimize for.

Cheaper - you can buy pay per click traffic on these keywords for far less (more on this later).

Still targeted traffic - you are still getting highly targeted traffic.

Where and how to find them?

One of the best ways is to just sit down with your list of keywords and to think of any possible misspelling possible. Also, you can go to keyword search tools like the one at Overture, http://www.content.overture.com/d/USm/ac/index.jhtml and see what the most common errors are repeating themselves. We also suggest a program called Wordtracker, http://freekeywords.wordtracker.com. This is a far better tool than the one offered by Overture.

How to optimize for them?

The same way you do for any normal keyword. Make sure that the keyword appears in it is misspelled form through your content, in your meta tags and in incoming links to your website. Optimizing for a misspelled keyword is no different than optimizing for regular keywords - just easier :)

Using Pay Per Click with misspelled keywords

Make sure to add as many misspellings as you can possibly find into your pay per click campaigns. For a keyword that costs you over a dollar or more per click, you may very well pay 5-10 cents a click for the misspelling.

Although more and more people are discovering this strategy and bidding up the misspelled keywords as well, there are still some golden nuggets there.

If you’re one of those affiliates who makes their money by running Google Adword campaigns – I have just told you something that can seriously double your income by tomorrow. Take all of your campaigns, one at a time and find all the possible misspelled keywords you can find. Test them like you do with everything else…
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Eugene Rivera is an internet marketing protégé. He is the webmaster of Secrets of Online Success. Learn about all the money making techniques to achieve success on the Internet. Click on our webpage at http://www.secretsofonlinesuccess.info
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Thursday, March 6, 2008

5 Critical Facts To Pay Per Click Success

Pay-Per-Click (PPC) advertising is a good supplement to natural search engine optimization, IF you keep a few tactics straight.

1. Choose the right search terms. If you go after the broad phrases and terms, you'll pay top dollar. Strive for more descriptive and specific search terms that reflect your products or services.

2. Map out a strategy. Don't go after every possible keyword or phrase. Target your online ads around business priorities--such as seasonal purchases, your most profitable products and services, etc.

3. Use bid management software. Software can regulate your bids and turn off keywords. You might be interested in clicks during business hours; you might not want to pay for those clicks at 1 a.m. (There’s less of a chance that it's a business prospect at that time of night).

4. Write effective ads. Google, Yahoo! Searching Marketing and other services have limits on characters per line. With Google, it's tough not to push the limits because space is so narrow. With Yahoo! Search marketing, focus on getting your message across without consuming every character. Long ads may discourage people from reading them.

5. Test. Test. Test. Try different keywords, ad copy, landing pages and calls to action. Put your budget - whatever size it is - to the best use after effective evaluation.

The Search Engine Marketing (SEM) Industry is estimated to reach $23 billion by 2010. The vast majority of SEM investment in the coming years will involve pay-per-click. We applaud the SEM vendors and companies who can prepare a coherent plan that produces outstanding conversions. But for all the clicks and conversions via pay-per-click, many SEM players will miss the lead generation that natural SEO offers through greater Internet acceptance and traffic.

The fact is that people are far more likely to click on a natural listing. Studies show that about 60%-70% of the links people click on are organic, not the PPC variety. Again, be careful how you spend your online advertising dollars. Make them work for you!


Eugene Rivera is an internet marketing protégé. He has been the webmaster of True Web Success for the last 15 years. Go to http://www.secretsofonlinesuccess.info