Secrets To A Profitable Home Based Business

Practically every man's supplication is to either win the lotto or become a business big shot. But even a traditional "street side" enterprise would entail considerable greenbacks to initiate. However, the genesis of the Internet made an average man's dream come true. Web-based businesses do not require big bucks funding and usually have greater flexibility than brick-and-mortar operations.

Although the prevailing drift towards working at home was attributed to working moms wanting to stay home for their children, current statistics reflect that majority of at-home workers are men who are enabled by the Net terminal to build up a booming future. Billions of dollars of ebay commerce and online businesses are operated from the bedroom; the Web phenomenon have made many ritzy rich, and even the scandal-ridden MLM businesses were, unarguably, profitable spinoffs of the cyberspace. The internet has indeed mainstreamed the home business industry.

Success stories of home based millionaires blare incessantly online, which we know are mostly fantasies, still they continue to wow gullible hopeful. Why so? Because the spiels promote the businesses as easy and simple, and it's idiosyncratic for man to want to have everything easily, instantly. The awful reality is, business is zilch for scores of home based entrepreneurs.

One common problem encountered by an at-home businessman is his false impression that his business will take off by itself. A home based business, just as any traditional enterprise still need some brains and brawn to operate. It will be a jumbo challenge for an inexperienced entrepreneur to plunge into an undertaking without serious planning and thorough probing. There are multifarious business choices in the marketplace and if you are not keenly discerning, you'll be easily suckered into some shady deals. It is very important that you allocate considerable time and effort into your project, especially during the conception stage.

An online home business needs relatively a modest budget to run, the hunk of which goes to the purchase of a computer with Internet capabilities. Some people indiscriminately get carried away by excitement and incur wanton expenses on non essentials which could be avoided if a strict research is done. Configure a spending plan and stick to it. Emphatically refuse to be sweet-talked by spurious sales letters that will waylay you to buy on impulse. The availability of pertinent resources online that render information and curative assistance is a boon to the newbie.

A personality disposition that a home based entrepreneur must try to cultivate is flexibility. You must not fear technological and theoretical advancement; the internet will continually and organically grow - you must expand your parameters and keep up with the pace of innovation. Another important trait to develop is persistence - the ability to not easily succumb to issues and battles that accost all entrepreneurial pursuits, regardless of nature or origin.

Profit is the be-all and end-all of business - it is doubtlessly attainable. You can solicit advice from business mentors or gurus (reliable ones exist) but the ball and chain of progress hangs around your neck.
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Eugene Rivera is an internet marketing protégé. He is the webmaster of Secrets of Online Success. Learn about all the money making techniques to achieve success on the Internet. Click on our webpage at http://www.secretsofonlinesuccess.info
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How to Be an Online Marketing Genius

Think online marketing is hard? It's not. All you have to do is be yourself. Learn to use stories from your own life and social networking to become an online marketing genius. "Genius. It is just attention to something specific. That's all it is … so anyone who gives attention to any subject for a period of time will evolve in the direction of that understanding." -- Abraham-Hicks

Most of us wish we were geniuses but almost none of us feel that we are. Society tells us that the Einsteins of the world come along maybe once in a generation.

But you are a genius – we all are. At what? At being you. And that may be enough to help you create online success. Why?

Ever look around on the web and find that most online businesses are, well . . . boring? Loud? Obnoxious? And definitely unappealing? Ten-page ads are NOT appealing. Empty promises of making thousands of dollars in a few weeks – appealing, but not very realistic. This mass of unappealing web content is the result of people trying to be the model of success – but these people have forgotten to be themselves.

At the other end of the spectrum, look at what's really a success online: social networking. MySpace, YouTube, Facebook. What's that all about? These sites are about people being themselves. They show themselves as they really are--grungy, attractive, silly, sad, and smart by turns. Other people are really attracted by that authenticity.

Some MySpace users have over 1.5 million friends. Count 'em. Yup, I said millions. What are they doing? Nothing but putting a spotlight on who they are. They are geniuses at being themselves, and that attracts.

You are also a genius at being you. So if you want to attract people online to your business, be the genius that you are. Don't hide your personality under a bush or cloak it in a lot of "expert" bull-pucky. Express yourself!

Whether you write articles, author a blog, put up a page on MySpace or post a YouTube video, the germ of success for you lies in your own genius.

The age of the guru is over. The age of "people like me" is here, now. People want to interact with people like them, people like you.

Whoever you are and whatever you're situation, write about it so people can connect with you. Connecting is as simple as letting people know not just who you are, but how you are. Describe your situation and BE HONEST. Are you a mom stuck at home dealing with dirty diapers and toilet training but longing for some time and money for yourself? Then say so. If you haven't washed your hair in three days because you don't have time to, but you really want enough time and money to hire a babysitter, dress up for a few evenings of adult conversation and wine … then blurt it out!

If people can have 1.5 million "friends" online talking about their most recent fight with their boyfriend or a bad day at work, just think of what you can do with your home-based business by just being you? Blog, submit articles, write reviews, set up a business website, get a MySpace page … whatever. Just don't lose your personality along the way.

As Coco Chanel, the grande dame of fashion, once said:

"How many cares one loses when one decides not to be something but to be someone."

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Eugene Rivera is an internet marketing protégé. He is the webmaster of Secrets of Online Success. Learn about all the money making techniques to achieve success on the Internet. Click on our webpage at http://www.secretsofonlinesuccess.info
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Getting to First Base in an Internet Business

The decision to start an internet business arises from a variety of reasons:

1. a desire to work from home
2. to make extra money
3. plan for retirement
4. get out of the corporate rat-race
5. because lots of people are doing it and claiming outstanding success
6. become another Yanik Silver or Joel Comm
7. work of a beach chair in Bora Bora
8. have time to really live life.

Any of these reasons is good enough as long as one is not living in cloud cuckoo land. Starting a project like this with unrealistic expectations can only lead to a rude awakening. When reality clashes with fantasy, reality always wins.

To succeed in an internet business or home business, start with getting clued in to exactly what is involved. An internet business is not suitable for everyone. Begin by knowing yourself. The question is not "can I do it?' [because we can do almost anything we think we can], but more like "is it for me and does it gel with the kind of person I am?"

Here are some questions that may help you find out.

1. Am I ready to learn the new skills and applications that are required.

2. Do I have the time, focus, desire and discipline to do what it takes?

3. Can I work alone or do I need to be part of a team to function?

4. Am I willing to sacrifice part of my leisure time to get the business going?

5. Do I get easily discouraged and lose determination?

6. Do I tend to nickel and dime every idea to death?

7. Can I think outside the box and find alternative approaches if present ones fail to deliver?

8. Do I have access to broadband? [While a dial-up can be used, you'll need considerably more patience when implementing marketing strategies.] this leads to the final question:

9. Am I a patient person or do I expect instant gratification?

Unlike instant coffee, instant noodles and instant dinners, there are no instant results in an internet business or home business, regardless of the claims made in sales copies you read on the internet. While the gurus selling their programs may not be lying in their income claims, it did take them several years to get where they are. Sure they'll tell you what to do and guide you along the way; but they cannot do it for you. You are still the key player, so take a look at the questions above again.

An internet business comprises of two distinct parts:

1. Setting up the business [with or without your own web page.]
2. Marketing the business.

Of the two, setting up an internet business is the simplest. Some can be accomplished with very little effort and could take less than 30 minutes. But that's just the first step and you're still a long way from your destination.

Marketing an internet business is a long and demanding process, and it is in this that the earlier questions apply.

Let's look at the ideal features a practical internet business should offer, particularly for a start up.

1. It must provide you with a website. [You don't need to know web design.]

2. It should host the site for you. [No worries about domain name registration, ftp programs and domain renewals.]

3. No or very little start-up costs. [You want to minimize your risk.]

4. It should include you in its network so you don't feel alone and abandoned.

5. Marketing must be simple.

6. Marketing materials (invitations, emails, e-cards etc.) should be available. You just need to cut and paste and perhaps edit a little to make them unique.

7. Instructions on how to use these material should be clear and concise.

If you're a newbie, this will be an ideal approach for you to test the waters, explore whether an internet business is for you, build your confidence and gain some basic skills that you can later expand to more ambitious business models or undertakings.

There are millions of opportunities offered on the internet but not all internet businesses or home businesses fit the profile described. Do your research, using the checklist as a guide.
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Eugene Rivera is an internet marketing protégé. He is the webmaster of Secrets of Online Success. Learn about all the money making techniques to achieve success on the Internet. Click on our webpage at http://www.secretsofonlinesuccess.info
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